Five reasons for rebranding for a wedding photographer
Reasons for rebranding your wedding photography
- Give the wedding photography company a defined identity
- Attract the right wedding couples and build vital trustworthiness
- Update wedding photography essence and believes
- Provide wedding couples with a clear vision of the wedding photography values
- To realign style and ethos to create a unique wedding photography personality
Importance of a distinctive brand identity
I need to express my fundamental values through my work and website professionally. Creating a connection with the right clients and clearly defining my service amongst the many wedding photographers.
I was procrastinating to take action because I didn’t know how to find the right way or the right designer company to help, as I’ve been let down in the past by questionable professionals.
My reasons for rebranding
My logo and website were no longer expressing my true self. But I didn’t really understand the meaning of branding or rebranding.
So, I started reading about the importance of brands and looking everywhere for information to understand this unclear concept.
To help me on the journey to rebrand was the excellent design company Ditto Creative based in Kent.
They helped me to achieve a stylish, relaxed brand that reflects my values of sustainability, inclusion, and diversity in the wedding photography industry.
These are some of the things I like and value in life.
Not really listed in accordance of importance.
• My family
• Being creative
• Taking Polaroid pictures
• Walking barefoot in the sand on the beach
• Fairy lights
• Travelling, visiting new places
• Fonts, numbers, and textures
• I am mesmerised by creative interior design
• I embrace upcycling. In my house, many objects have been re-used and made into something else
• I like homemade dishes. For Italians, it’s a significant part of their culture
• My bike
• I believe in chakra and spiritual energy
• I love connecting with people, chatting, and listening to people’s stories.
• I love sitting outside in summer, watching people pass-by
• I like looking after people and making them happy
• I like unusual things, quirky, odd, and colourful
I want to celebrate positivity and LOVE above all. The rebranding will help me to do just this.
Please, get in touch if you are looking for an alternative wedding photographer.